FW Dark Eldar Imperial Armour Shelved Indefinetly

I regularly read Forge World's Facebook page as they actually interact with the guys and gals who post on there. Big news for us today.

Frank van der Meij wrote:

Hi Forgeworld, whatever happened to the Dark Eldar Imperial Armour Book? Is that one still coming? Thanks in advance!

Forge World wrote:

With the design time we had available, we decided to shelve the project until we can properly tackle it.

This of course doesn't mean that it's cancelled but with the next Imperial Armour, Warhammer Forge and probably two Horus Heresy books between it and us (not to mention another IA coming before it) we might not see this until our next Codex.

The IA series just amazes me. I just cant see how the economics of it plays out.

Well, thats not really a surprise. The customers spend a lot of money for the Heresy stuff and imo FW will do more 30k stuff in the next two years. It is a cash cow, they can charge 50 BP for one Primarch and nobody will ever complain the prices.
The DE are a really nice army, but in terms of selling numbers the are hidden in a small corner compared to all the Imperial stuff.

Yeah, they'll definitely make more money with the WH30k, because everybody loves the legions. It's a shame that DE have to wait for it that much longer, but with the Eldar codex release looming near, I doubt I'd have any funds to spare for Forgeworld as well.

Do you have some kind of link to that conversation?

At least they are putting it to one sid and will come back to it. This Is better than a half hearted attempt when they haven't enough time to devote to it.

I doubt I'll be buying any of the heresy stuff, I can't afford it! Now if they made some xenos armies from the series I may be interested. Playing as the insperex, or as the arachnid army from murder would be amazing! Or as the eldar before the fall. That would definitely get me spending money.

@shadowseercB wrote:

Do you have some kind of link to that conversation?

Simply go on the Forge World Facebook page and scroll down through posts by others.

I suppose it's sensible from their point of view, problem with shelving is longer it goes on less likely that it will be reversed